Designing with Purpose: The Art of Floral Design at Moooi Fleur

At Moooi Fleur, we believe that flowers have the power to speak without words. They create emotion, atmosphere, and memory — transforming spaces into something deeply personal and beautifully alive. Every wedding we design begins with one simple intention: to tell your love story through flowers.

A Design Philosophy Rooted in Meaning

As a floral designer, I approach each wedding with the mindset that beauty should feel effortless, not overdone. I’m drawn to arrangements that are soft, romantic, modern, and dreamy, yet clean and purposeful in their composition. Every stem has a reason for being there — creating balance, movement, and meaning in the overall design.

Each couple I work with inspires a different story. Some imagine a warm, organic celebration filled with natural textures and muted tones. Others dream of timeless elegance — where every bloom reflects sophistication and grace. My goal is always the same: to craft florals that feel deeply connected to who you are and how you want your day to feel.

The Language of Color and Form

Color is at the heart of every design. I often draw inspiration from fashion, architecture, and the natural world — finding beauty in unexpected palettes and quiet contrasts. A soft blush rose paired with taupe foliage can evoke calm romance, while rich aubergine or burgundy tones bring warmth and depth.

I also design with texture and form in mind. The way a petal curves, the lightness of a dancing stem, the grounding presence of greenery — all of these elements create visual poetry. My arrangements are never about abundance alone; they’re about intention and emotion, allowing each flower to stand out with quiet confidence.

Sourcing with Care

Seasonality plays a vital role in my design process. I carefully select flowers that are at their peak — both for their natural beauty and longevity. When possible, I source locally and sustainably, collaborating with growers who share my respect for the artistry and integrity of flowers.

Creating a Moment That Lasts

Your wedding flowers should feel timeless — not because they follow trends, but because they capture a feeling that endures. From an intimate elopement to a grand ballroom celebration, my aim is to create florals that complement your story and elevate the experience for you and your guests.

When the candles flicker and the room fills with laughter, I want the flowers to feel like they’ve always belonged there — graceful, intentional, and quietly breathtaking.

At Moooi Fleur, floral design is more than decoration; it’s an art form rooted in emotion, craftsmanship, and connection.